By Kehinde Ibrahim, Lagos
LG Electronics has partnered with Golden Penny to offer Nigerian consumers additional value on selected refrigerators and freezers through a promotional campaign designed to reward customers as they prepare for the festive season.
The initiative, tagged ‘Fill UP’, will commence on October 19, 2026, combining LG’s home appliance products with Golden Penny food items to give customers complimentary gift bundles when they purchase eligible refrigerators and freezers at Fouani showrooms nationwide.
Under the promotion, customers who purchase selected LG refrigeration products will receive free Golden Penny goodies, with the size of the bundle determined by the appliance purchased. The initiative is aimed at making the purchase of household appliances more rewarding while providing additional benefits to families across Nigeria.
The campaign covers selected Side-by-Side refrigerators, Top-Freezer and One-Door refrigerators, as well as Chest Freezers. Customers who purchase the LG GC-L22FFQPB or GC-X24FFCAB Side-by-Side Refrigerator models will receive the MAXI Box, while those who purchase the LG GN-B392PLGB, GN-B202SQIR, GC-F411ELDM or GN-Y331SLSR Top-Freezer and One-Door Refrigerator models will qualify for the MIDI Box.
Similarly, customers who purchase the LG GCF-B205BQCF or GCF-B255BQCF Chest Freezer models will receive the MINI Box. Each eligible purchase comes with its corresponding Golden Penny gift bundle at no additional cost.
The tiered reward structure provides consumers with different gift options across the participating appliance categories, allowing households to benefit from the promotion regardless of the selected eligible model.
Speaking on the partnership, the General Manager, Home Appliances Solutions, LG Electronics Nigeria, Oktae Kim, said the initiative reflects the company’s commitment to providing consumers with meaningful value beyond the products they purchase.
“At LG, we believe the products people welcome into their homes should go beyond functionality. They should bring greater convenience, comfort, and value to everyday living. This partnership with Golden Penny is one of the ways we bring that belief to life.
“We want our customers to enjoy the benefits of our innovative refrigerators and freezers while receiving something extra for their households. With the Fill UP campaign, every eligible purchase comes with a guaranteed bundle of Golden Penny goodies. It is our way of appreciating our customers and making their choice of LG even more rewarding,” Kim said.
He added that the collaboration brings together two brands that play important roles in the daily lives of Nigerian consumers, particularly in meeting household needs.
According to him, the company remains committed to identifying opportunities to improve customer experiences through initiatives that combine its products with additional consumer benefits.
“Our customers are at the heart of what we do, and we are always looking for thoughtful ways to give them more value. As families plan their meals, prepare for celebrations and make their homes more comfortable this festive season, we are delighted to offer an added benefit that they can enjoy.
“We encourage consumers in Lagos to visit participating Fouani showrooms, explore the selected LG models and take advantage of the campaign before it ends,” he said.
Beyond the promotional rewards, LG said its refrigerators and freezers are designed to meet the everyday needs of modern households by helping families preserve food, organise kitchen spaces and improve convenience in food storage.
The company’s refrigeration products are positioned to support different household requirements, with various models offering consumers options based on their storage needs and available space.
Through its Life’s Good philosophy, LG Electronics said it continues to focus on developing products and consumer experiences that make practical contributions to everyday living.
The partnership with Golden Penny extends this approach by combining home appliance purchases with food products that consumers can use in their households, particularly during a period when many families prepare for increased spending on food and other essentials.
For Golden Penny, the promotion provides an opportunity to bring its food products to consumers through a collaboration with a major home appliance brand, creating a shared consumer offering around household convenience and everyday needs.
The campaign also comes ahead of the festive season, when households typically make preparations for family gatherings, celebrations and increased food storage requirements. By attaching complimentary food bundles to eligible appliance purchases, the companies aim to provide an additional incentive for consumers considering an upgrade to their refrigeration equipment.
Consumers interested in the promotion can visit Fouani showrooms across Nigeria from October 19, 2026, to purchase any of the eligible LG refrigerator and freezer models and receive the corresponding Golden Penny goodies bundle.
The offer is subject to availability of promotional stock and will run while stocks last. Customers are encouraged to confirm the availability of participating models and their associated gift bundles at the showrooms before making a purchase.
With the collaboration, LG Electronics and Golden Penny are seeking to combine home appliance technology with everyday food products to deliver additional value to Nigerian households.
The campaign’s central message is that consumers can upgrade their home refrigeration equipment while receiving complimentary food products, making an eligible LG purchase more rewarding as families prepare for the festive season.
